A scene from "A Chinese Odyssey: Part III". [Photo/Mtime]

China's Mid-Autumn Festival box office sales were down from the same period last year to 505 million yuan ($75.5 million), with several new releases struggling to find traction over the three-day holiday.

The total is a decrease of about 30 percent from the same period last year, according to data released by Tencent, China's largest social network and online entertainment company.

The holiday sales were an improvement from the 390 million yuan earned in the week ending Sept 11, a record low for a single week this year.

The biggest success during the holiday was the domestic fantasy film "A Chinese Odyssey: Part III," which has earned more than 235 million yuan since its release on Sept 14.

Audience favorites also include Hong Kong action movie "Z Storm II," suspense film "Cock and Bull" and domestic romance "Soul Mate."

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