A before and after picture of Ms Yeah when applying her custom food-made makeup. [Photo provided to chinadaily.com.cn]

'The Office Chef' sets the world ablaze

In our current day and age, more young people are working in offices. Ms Yeah's content seems to resonate with people, and inspires many to find entertainment in combining the truly ludicrous with the ordinary. Ms Yeah, otherwise known by her colleagues as "Office Little Ye", has not only taken the internet by storm in China but also in the United States. With her creative and often hilarious office cooking clips, Ms Yeah currently has around 1.3 million followers on MeiPai, a popular Chinese video streaming site, and more than 400 thousand subscribers on YouTube and about three million Facebook followers. Her most popular videos on YouTube currently have more than one million views, with clips and articles on the new viral trend being shared on Buzzfeed, the Daily Mail, Teen Vogue and even the New York Post.

Her videos have garnered a huge following and a myriad of responses from the international community. On platforms like YouTube and Facebook, her hilarious shorts have created some hysterical responses of their own. One Facebook commenter, Lulia Castro, even stated he would choose to bring Little Ye to a desert island if they had the choice of bringing one thing and one thing only. In a world where sponsorships and advertisements are also not taken too kindly by audiences, a YouTube commenter, who goes by the screen name Nery Park, even praised Yeah's creativity with her sponsorships, where she used a smartphone as a cutting board, only to then flip it over and play a video game on the large screen. In a culture saturated by advertisements and marketing campaigns, one has to be creative in order to gain viewers and attention. Another YouTube commenter, with the screen name BLACKPINK', seems to have taken the words right out of mouths of many, proclaiming "Hail Ms Yeah! Lady of Youtube, Queen of Creativity, Protector of Weirdness, and Princess of Cooking."

Ms Yeah, who works in a creative design firm, has made a name for herself by making these elaborate meals by using office supplies. Her videos often contain a mix of DIY, cooking and comedic aspects which leave her viewers laughing at the hilarity of the situation, and in awe of Ms Yeah's MacGyver-like tendencies. Hilarious misadventures are also abound as Ms Yeah makes dishes next to her unfaltering co-workers. What stands out most in my mind is when Ms Yeah and her co-workers filled their hands with soap suds and set it on fire, beginning to grill fish with their handheld flames. In a separate video, Ms Yeah makes some ice cream with the help of her office fire extinguisher, and shares some with their office's pet pig.

Ms Yeah's channel seems to have captured the essence of the popular viral videos today. With their many mishaps, tongue-in-cheek antics, and fascinating do-it-yourself attitude, it is no surprise that Ms Yeah has gained such an international following.