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Jiading time-honored brands go online to boost sales

( english.jiading.gov.cn ) 2020-07-02
Jiading time-honored brands go online to boost sales

Nanxiang?xiaolongbao is a steamed bun that originated during the reign of Emperor Tongzhi of the Qing Dynasty (1644-1911). [Photo/Official WeChat account: sh-jiading]

An online event was held in Jiading district, Shanghai, to promote local specialties via livestream platforms and offline channels in an attempt to stimulate consumption. Many time-honored brands in the district have shifted their focus to online sales, local media reported June 26.

As part of the Shanghai May 5 Shopping Festival, which closed at the end of June,?the event offered a platform for Shanghai brands to recover from the COVID-19 epidemic.

Sellers of Nanxiang?xiaolongbao, a steamed bun that originated during the reign of Emperor Tongzhi of the Qing Dynasty (1644-1911),?have changed their traditional business models and have begun offering takeout and delivery services?online.

Jiading time-honored brands go online to boost sales

Xuhang Steamed?Rice?Cake is a popular dessert during traditional festivals in Jiading district, Shanghai. [Photo/jiading.gov.cn]

Xie Rongguang, a representative?inheritor?of Xuhang steamed?rice?cakes, said that he is optimistic?about the prospects of?online?shopping. He added that?the livestreaming activity resulted in a sales boom during the relatively?slack?sales season.

Many traditional time-honored delicacies in Shanghai have found a way to turn challenges into opportunities by adjusting their?online marketing?strategies.

MAIL TO DISTRICT CHIEFjiading@jiading.gov.cn

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