A cartoon model wearing a VR device is on display at the ongoing Hangzhou Cultural and Creative Industry Expo in Hangzhou, Zhejiang province, Oct 20, 2016. [Photo/Xinhua]

The Hangzhou Cultural and Creative Industry Expo, entering its 10th year in a row, has become one of the four major expos in China's cultural and creative industry, together with three others held in Beijing, Shenzhen in Guangdong province and Yiwu in Zhejiang province.

Since its launch in 2007, the number of exhibitors in the Hangzhou expo has increased from 150 to about 2,000 in 2015.