Huayi Brothers Media Corp, one of China's leading entertainment conglomerates, is in talks with other investors about financing films produced by Jeff Robinov, the former film chief at Warner Bros Entertainment Inc, according to a media report.

Robinov, who served as president of the company's Warner Bros Pictures Group from 2007 to 2013, plans to set up a production company that would turn out about five movies a year with funding from Beijing-based Huayi and other potential investors, The Wall Street Journal reported on Wednesday.

Sony Pictures Entertainment Inc will most likely release these movies, according to people familiar with the deal, the report said.