SCAM DETECTIVE

Zhang Zhi'An, a journalism associate professor at Sun Yat-Sen University, has launched a campaign to report TV advertising scams on Tencent's microblog service.

LEBRON CHINA BLOG

Miami Heat star LeBron James has opened his account on Tencent's microblog service, which is expected to boost his following in the Chinese market. His first post read "Hey, this is LeBron. Thanks for the follow. Look forward to hearing from you."

REPORTER THREATENED

Zhang Han, a reporter of Beijing News, received a phone call from Wang Lin, a mysterious martial arts and Taoist philosophy master who accused Zhang of taking bribes for the report and threatened him, saying "both you and your family will not end well." The report disclosed how Wang allegedly made his wealth by branding his mystery to attract celebrities. (legal.people.com.cn)

TOXIC STREET FOOD

A tourist surnamed Wang was hospitalized after eating at an illegal street barbeque in Beijing, a haunt for many in summer in the city. Marks were found all over his body and rat poison was detected in his blood. (www.sina.com)

WORDS OF WISDOM

"It's no use clarifying when we get misunderstood because no one listens. People are so accustomed to what they know. It takes time to listen and understand. Therefore I would rather keep quiet and let it be, than leave myself in pain. Time clarifies everything," a monk, also one of the sponsors of?the Mercy Fund,?was quoted on Sina Weibo.

RICH BOSS

Ma Huateng, chairman of Tencent Holdings, was rated the richest entrepreneur on the Chinese mainland, according to a new list by Money Week, with a net worth of 46.7 billion yuan. SANY Heavy Industry CEO Liang Wengen fell from the top to No. 10 this year. Ma's rise to the top was abuzz on Baidu search engine.

ROYAL BABY

Public enthusiasm about Prince William and his wife Kate's first child has crossed borders and reached China. The topic has been rising on Sina Weibo, with more than a million related posts so far. Many of the posts said the royal baby was born to have everything.

SCHOLARSHIP STANDARDS

Peking University said it has rejected some candidates who flaunted their performance at the National College Entrance Examination while asking for better scholarships. (www.chinanews.com)