Perfect combination

"What I want to stress is that the driving dynamics, quality, configuration and functionality of the new X1 are a perfect combination for our target customers to help them fulfill their dreams," said Peter van Binsbergen, senior vice-president of sales and marketing at BMW Brilliance.

"The new X1 contains all the signature ingredients of a leading model in the premium compact SUV segment. I have heard it said: 'when you are young, go and pursue your dreams, but never be slaves to your dreams.' With the new X1, we have the perfect product with which to pursue your dreams," he said.

"BMW is a customer-oriented company, and so, providing customers the best products with the latest technology and ever-growing added value, remains our top priority. In a highly competitive auto market, as we face today, product enhancement is not limited to the launch of a new generation product anymore; fine-tuning the product on a constant basis, in order to best meet the demands of the market, has become a vital role," added van Binsbergen.

Kastner said that BMW aims to offer the most joyful brand experience to Chinese customers and this is supported by the company's dealer network expansion and on-going customer engagement activities such as BMW Mission 3 and Destination X Tour.

By the end of this year, BMW will have the largest service network among the premium brands in China with 470 authorized dealerships and land service outlets across the country.

"We are also planning to provide an unprecedented professional training to more staff members of our dealers, aiming to further improve BMW's service to customers," said Kastner.

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