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Volvo brings more than leaders to global forum

Updated: 2013-06-06 06:20
By Xu Xiao (China Daily)

Volvo brings more than leaders to global forum

The Volvo S80L model will be the official vehicle for VIPs during the ongoing Fortune Global Forum in Chengdu. [Photo/Provided to China Daily]

Though the business and political leaders attending this year's Fortune Global Forum in Chengdu on Thursday hail from different parts of the world, they will all get there the same way - a Volvo S80L.

Volvo won out over several top luxury brands to be the exclusive provider of VIP transportation for the event.

Volvo's participation in the forum will be greater than that of other car companies that had previously partnered with the event's organizing committee.

The company will co-host a roundtable discussion titled "the Future of Transportation" during which its executives will share their insights on sustainability as well as other issues, such as safety, the environment and smart mobility.

Volvo Chairman Li Shufu will represent the company in major activities of the forum. He will be joined by the auto group's global management team for discussions with other business leaders from around the world during the event.

One important reason Volvo won the bid to provide services for the event is that the auto brand shares much common ground with the Fortune Global Forum in terms of strategy.

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