A file photo of a saleswoman introducing health products to customers at an Amway store in Shanghai. [Yan Daming/Asianewsphoto]

Direct-selling giant Amway China announced it will build its largest overseas production base in South China, aiming to serve the country's fast-growing health food market.

The new base will be located in the Economic and Technology Development District in Luogang, Guangzhou, which will be completed in 2016. The 78,000-square meters facility will produce the company's top selling Nutrilite products.

"Amway China will invest 600 million yuan ($94.5 million) to build the Guangzhou production base and a botanical research center in Wuxi," said Audie Wong, president of Amway China.

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