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BIZCHINA / Biz Media Digest

Advertisement: Fighting sexy ads
(Xinhua)
Updated: 2006-04-06 14:40

A citizen advisory panel will be formed in this largest metropolis of China to prevent advertisers from erecting billboards featuring scantily clad women and other images that might offend local sensibilities.
 
The move follows a series of recent complaints over a huge billboard in the Xujiahui area that displayed the bare thigh of a Hong Kong pop star who was selling skin-care products.

The billboard was taken down after authorities discovered that the space had been approved for a public service ad and that an improper switch had occurred.


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