Jonathan Sinclair, president for the Asia-Pacific region at Canada Goose, said that for nearly 70 years Canada Goose has been a leader in the high-end functional field. This year marks the sixth year since entering the Chinese market. Starting from the first flagship store in Sanlitun, Beijing, the brand has gradually expanded to a nationwide network of nearly 30 stores.

"We're proud to share our brand and product story with you, taking advantage of not just Shanghai as an epicenter of culture, but also Zhangyuan.

"It's the perfect venue to reflect the values and brand philosophy at the heart of Canada Goose – honoring tradition and progress and celebrating our past while embracing our future," Sinclair said.