Despite the challenging status quo that traditional bookstores face, Chen, who is a book and bookstore lover and entered the industry four years ago, sees the necessity and value of cultural spaces and platforms.

"Over the past century, Baixin has gone through ups and downs, like any other old brand. Currently, I think the most challenging thing for bookstores is how to attract more readers and visitors with our offerings and limited display space," says Chen.

"So we have upgraded with food, displays, exhibitions and activities to make Baixin an interesting and relaxing cultural space, where people from different fields and sectors can enjoy themselves, as well as meet and talk."

A cultural festival was launched with the opening of the bookstore and featured a variety of artists and musical styles including piano, folk, jazz and R&B.

IF YOU GO

Baixin Book S

Address: No. 620 Fuzhou Road, Huangpu district, Shanghai

wangxin2@chinadaily.com.cn