Attending the Beijing International Film Festival 2024 isn't merely about going to the cinemas; it's about delving deeper into the world of movies.

China Daily reporter Yan An once again spearheads the quest for street-level excitement at Langyuan! From film-themed markets to the creation of cinematic IPs and the infusion of traditional Chinese culture...While the annual BJIFF is set to close tonight, generations of filmmakers will inject fresh vitality into the Chinese film industry.

Click on the video to watch how Chinese cinema transcends the confines of the silver screen.