Since 2016, when Cao Xi returned from Brazil to his home in the city of Jilin, Jilin province, he has been working to develop his business and help fellow residents prosper.

Cao, 34, was admitted to the finance department of Xiamen University in Fujian province in 2007 and continued his studies at the University of Edinburgh in Scotland after graduation in 2011.

After he obtained his master's degree in 2012, he started an international trade business in Brazil and achieved success.

He returned home in 2016 to visit his family and stayed for several months to care for his grandfather who had fallen sick.

"During that time, I saw that Jilin was thriving in agriculture and rural tourism as a result of rural vitalization," he said. "I felt I could take advantage of more opportunities and had a greater chance to develop if I came home to stay."

And so Cao stayed, and he started a business in his hometown.