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Dior's expo presence strengthens ties with China

By He Qi | China Daily | Updated: 2022-11-12 17:16
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Miss Dior mini-trunk and the emblematic Miss Dior Eau de Parfum with its jacquard bow on display at the Dior booth at the China International Import Expo in Shanghai.[Photo provided to China Daily]

For spring-summer 1948, without ever having traveled to China, Christian Dior designed a look baptized Shanghai.

In 1980, the dialogue continued and crystallized as Dior opened its first boutique in Hong Kong, followed by Shanghai in 1994.

In 2008, 21 Chinese artists revisited the House's universe and codes at UCCA in Beijing. Next came the traveling exhibition Lady Dior As Seen By, first presented in Beijing and Shanghai, which invited artists from around the world to share their vision of this emblematic bag.

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